![]() ![]() ![]() "Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie's life," they added. The National Association of Theater Owners weren't impressed with the simultaneous digital launch though, citing it as a reason for the "stunning second-weekend collapse" (via The Hollywood Reporter). If we include that, it effectively takes it up to $324 million worldwide, but Disney didn't report second-weekend figures. In a rare turn of events (and by rare, we mean hasn't happened before), Disney reported that Black Widow made $60 million in its opening weekend on the streaming service. That's nothing to be sniffed at in this new era where everybody is working out what the new barometer for success is, but the question is whether the movie could have performed better without the Disney+ release. However, it stands a great chance of being the first movie of the 'pandemic era' to hit $200 million and be the biggest US box-office hit of the year. ![]() There's a chance that Black Widow could continue to post steep drops and then be considered a disappointment at the US box office. The new Fast & Furious movie didn't even really have major competition to face, whereas Black Widow had to contend with Space Jam: A New Legacy performing above expectations. It's a race that the MCU movie should win if it holds well in the coming weeks, with F9 currently standing at $155 million after four weekends in play.Įvery big movie that's been released in this new era has suffered a big second-weekend drop, with F9 falling 67% as well. Having posted the biggest domestic opening of the 'pandemic era', Black Widow is in a race against Fast & Furious 9 to be the highest-grossing movie of 2021 to date. It'll shortly pass The Incredible Hulk's $266 million to easily avoid the ignominy of being the lowest-grossing MCU outing to date. So let's delve into the actual numbers for Black Widow to date to work out how it's actually doing in this new era.Īs of July 18, Black Widow has made $264 million worldwide with $132 million from the US box office after that second weekend drop. It means that, as with fellow blockbuster release Fast & Furious 9, comparisons to what's come before aren't as easy to make. ![]() Even Avengers: Endgame in this current era wouldn't have been the $2 billion-plus hit it was in 'normal' times.Īnd secondly, Black Widow was also the first MCU movie to be released on Disney+ at the same time as its theatrical release, leading to accusations from cinema bosses that it impacted its box-office potential. That's bad, right? Well, it's steeper than Disney and Marvel would have wanted, but comparisons to previous MCU movies feels harsh.įor one, Black Widow is the first MCU movie to be released in the 'pandemic era' as cinemas are slowly starting to get back to normal. The long-awaited solo outing for Scarlett Johansson's Natasha Romanoff fell 67% in its second weekend at the US box office, marking the biggest-ever drop for an MCU movie from its opening. Black Widow is into its second weekend of release and if you glanced at the headlines, you'd think it had been an unmitigated disaster. ![]()
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